Marketing Content Writer (LTG) Irving, US (3424)

We are looking for a talented Marketing Content Writer to join our team at LTG.

This is an exciting opportunity to help strategize and write content for two established brands in Learning Technologies Group’s (LTG) portfolio of market-leading learning and talent businesses.

We are looking for a talented Marketing Content Writer to join our team at LTG.

An exciting opportunity to help strategize and write content for two established brands in Learning Technologies Group’s (LTG) portfolio of market-leading learning and talent businesses:

  • Listen and be heard – Play an integral role in shaping content strategy to elevate the brands and associated offerings
  • Create work you’re proud of – Be creative in presenting the LTG brands and products across media and channels
  • Put your best foot forward – Take on the exciting challenge of developing high-quality content for lead generation, nurture, and client relations

We are looking for a proven writer to craft quality marketing content for two of our LTG brands: Affirmity (affirmative action, diversity and inclusion program software, training and consulting) and VectorVMS (vendor management software and contingent workforce management solutions). The mission of this role is to collaborate with the Product Marketing team and Content Marketing Manager to plan and create well-crafted content that builds brand equity and supports pipeline growth.

What you’ll be doing every day

  • Planning and creating high-quality content in support of LTG brands, with a strong focus on Affirmity and VectorVMS.
  • Researching, writing, and editing copy for websites, blogs, ebooks, infographics, case studies, videos, landing pages and press releases, as well as sales enablement materials, as assigned
  • Collaborating with brand marketers and subject matter experts to support communication of value propositions and campaign messaging
  • Coordinating content reviews with subject matter experts throughout Affirmity, VectorVMS, and LTG’s centralized marketing team
  • Helping to define and document the brand voice and encouraging consistency in its use
  • Ensuring all content is optimized for SEO (in collaboration with the LTG SEO Specialist)
  • Creating content that has a purpose and will generate leads
  • Working with the LTG Art Department to create effective assets across digital and print media
  • Managing multiple assignments with overlapping deadlines
  • Establishing and maintaining strong relationships across LTG Central Marketing, Affirmity and VectorVMS leadership, and other departments
  • Sharing knowledge and best practices in content marketing across the content team and wider LTG Central Marketing team
  • Keeping up to date with online communication technologies and content strategy trends through relevant blogs, professional memberships, events, and training opportunities

Why you’ll love it

  • You’ll have a voice and integral role in shaping messaging into content that drives results
  • You’ll be part of a fun and collaborative team of content writers, and an extended team of marketing channel experts who strive every day to create their best work
  • You’ll work directly with subject matter experts who appreciate the rarity and value of writing talent
  • You’ll get to write on a range of timely and interesting topics, with a view toward improving the working lives of people around the world
  • You’ll get to craft authentic content that you can be proud of
  • You’ll see the impact of your work on the success of Affirmity, VectorVMS and LTG

About you

  • You have at least 5 years’ experience in crafting content for enterprise application software and brands with a B2B audience
  • You have a genuine passion for equality, diversity and inclusion and are inspired by the possibilities of making the world a better place
  • You relish the opportunity to work with SMEs to create content that helps organizations measure, track and grow a more diverse and inclusive workforce
  • You’re highly collaborative and enjoy working with people who are experts in their field
  • Thorough research and accuracy are super important to you
  • You are an expert in building and executing content strategy to create clear, concise, and compelling copy that connects with its target audience
  • You are creative and can generate innovative ideas…
  • …but understand that success hinges on the day-to-day and bring your best to every assignment
  • You’re a fantastic interviewer and understand how to tease a story out of SMEs in the time they have available and move a piece through approvals
  • You’re a resourceful researcher who can sift through source materials efficiently – avoiding analysis paralysis!
  • Pipeline generation excites you and you’re energized by the idea of measuring success against KPIs
  • You trust the experts but aren’t afraid to ask questions
  • You pride yourself on agility – pivoting as needed to get the best value from your time and seize opportunities when they arise
  • Your content SEO skills are well honed, and continuous learning and improvement in this area is one of your primary passions as a writer
  • You’re a great communicator and superior writer, making you a natural bridge between the brand and channel experts to get meaningful results, every time

Benefits:

In addition to vacation benefits, you will be eligible upon your date of hire to participate in our health benefits program which includes medical, dental, and vision insurance, HSA and FSA plans as well as short-term and long-term disability and company paid life insurance. Additionally, you will be eligible to participate in our 401(k) plan.

About the company:

Learning Technologies Group is a leader in the high-growth workplace learning and talent industry. The Group offers end-to-end learning and talent management solutions ranging from strategic consultancy, through a range of content and platform solutions to analytical insights that enable corporate and government clients to meet their performance objectives.

LTG is listed on the London Stock Exchange Alternative Investment Market (LTG.L) and headquartered in London. The Group has offices in Europe, the United States, Asia-Pacific and South America.

LTG’s businesses are at the forefront of innovation and best-practice in the learning technology sector, and have received numerous awards for their exceptional performance. Our portfolio of brands represents the best of breed and they are acknowledged throughout the industry as market leaders.

For more, visit ltgplc.com.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.